Designer needed. Logo desired. Labs flirts with the crowd.
Tasked with exploring new models for marketers, one of our first orders of business will be to hold an “open pitch” for our new logo. All interested designers please visit http://bit.ly/39yWEd for more...
View ArticleCrowdsourcing continued…
One week into our Crowdspring experiment and I’ve been pointed to some thoughtful debates on the subject as well as those whose tone resembles an angry mob. From the latter crowd I keep hearing this...
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Disruption versus Usability: has UXD become TOO good?
Mulling over the various excellent posts springing up on why there isn’t more great work in the digital space it struck me that one area rarely discussed is the fundamentally different definitions of...
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“Do not glorify aesthetics”: a manifesto for Data Visualisation?
We’re moderately obsessed with the world of data visualisaton here at Labs for a number of reasons: the ability to generate fresh insight from extraordinarily complex data sets, the ability to trigger...
View ArticleEverybody Technology
Authors: Mareka Carter and Kimberley Gill, Creatives, BBH London Click here to view the embedded video. When we look into our mystic crystal balls of the future, who knows what we’ll be using...
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Logo Echo
I must have been around five or six when I at least subconsciously realised that my dad worked for ‘a brand’. Taxiing through Schipol yesterday I saw the iconic KLM logo everywhere and it was for the...
View ArticleOn native apps versus the mobile web
This is the third cross-post this week from a few articles we’ve written this year for a tech column in Marketing magazine. This one from the June issue looks at designing for mobile web versus native...
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It’s a flat planet
One more in a series of tech columns we’ve written for Marketing magazine this year. This article by Adam on flat design appeared in the September issue. Author: Adam Powers, Head of UX, BBH London...
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The elegance of cards as a mobile design pattern
Latest in a series of cross-posts we’re publishing here from the monthly tech column we write for Marketing magazine in the UK. This article first appeared in the October edition. We like Google &...
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THE TECHNIK IS NOTHING IF YOU DON’T FEEL THE VORSPRUNG
We’ve expanded our 37 year-old relationship with Audi by being asked to reimagine their complete digital experience. Our approach was to add the feeling of Vorsprung to the experience, not just make...
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